Lexus : Next Chapter
5 productions. 4 countries. 3 continents. This sonic experience is the reveal film for the first Lexus all-electric car. The creative challenge was to express the imperceptible side of nature through sound, exemplifying the erosion between driver and natural world. Logistically, this was my first time directing any part of a shoot remotely (about 75% remote), which at one point involved directing two productions in Japan and Thailand simultaneously. Very fun challenge, ultimately made graceful by all the amazing people who contributed around the globe.
Lexus : Next Chapter
5 productions. 4 countries. 3 continents. This sonic experience is the reveal film for the first Lexus all-electric car. The creative challenge was to express the imperceptible side of nature through sound, exemplifying the erosion between driver and natural world. Logistically, this was my first time directing any part of a shoot remotely (about 75% remote), which at one point involved directing two productions in Japan and Thailand simultaneously. Very fun challenge, ultimately made graceful by all the amazing people who contributed around the globe.